Z Mech Eurocars

Z Mech Eurocars is a European auto repair shop located in Pittsboro, NC. The owner, Zee, is a close family friend of Boggs, so when he asked us to rebuild his website and manage his advertising, we were excited to work with him!

We wanted to deliver a sleek, clean, modern website that was both beautiful to look at, and prioritized function – much like the European cars they service!

Their existing website had the contact form at the bottom of the page, or on a separate page altogether. We know that optimizing conversion rates means removing as much friction as possible from the customer journey, so we made the appointment request form the first thing users see when they load the website, with a secondary option to call the shop adjacent.

To maximize ad performance, we made sure each service offered had its own landing page; so we built a landing page for each vehicle make and each service. Ad rank is strongly influenced by landing page copy, so we made sure to include relevant keywords in the Heading tags.

Tracking leads can be tricky, but we know the ropes! That's why we use WhatConverts for our clients' call tracking needs. WhatConverts allows us to track and record when someone makes a phone call to the business; whether that's via the website, Google Business Profile, or from an ad extension. Optionally, you can also record any revenues made from phone calls for an accurate picture of your return on investment.

Additionally, we set up Google Analytics (GA4) and Google Tag Manager to track when customers take actions on the site.

We can't share the secret sauce of their ads performance, but we can say this: We improved their SEO and website speed by switching to Webflow (according to SEM Rush and Google PageSpeed Insights, moved the scheduling form above the fold on the home page, and set up new Google Ads Search campaigns – and we're now bringing them 5x more customers at a lower cost per lead compared to their previous agency.